Lemming Style

A lemming blending in. Photo by phunkstarr
It's tempting when you're creating a new recruiting web site to simply copy your competitors. They must know something you don't. You have to make sure you keep up with them. And it's way easier than coming up with something from scratch.

The trouble is you miss out the opportunity to stand out. To put space between you and your rivals.

When crafting any kind of talent branding materials, it's important to keep in mind what makes your company unique. Special. If you want to connect deeply with like-minded workers, you have to go beyond the surface. Otherwise you're merely following a trend. And you would have missed out on attracting those candidates who would have truly appreciated your own, special style.

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