But it made me remember, that in my company, I decided to turn "paid time off" into a branding opportunity. In Onramp's employee handbook we list the major holidays that are paid leave. Among the days is January 8th, Elvis' birthday. Whenever I have a listing in the classifieds (an old fashioned word for job boards) I mention that we count Elvis' birthday as a paid vacation day. It makes my little ad stand out and become memorable.
Stand out. Be memorable. Isn't that what's at the heart of branding?
|Flickr photo by by Mark Surman|